Tag Archives: language

Correct Beer

For several months we were all mildly tickled by a massive billboard advert we would pass on our way back from church each Sunday.

In astonishing simplicity it proclaimed “Correct Beer” in huge lettering beside a row of bottles. I was about to snap a picture but just before I did they changed the advert. (Fortunately Google is my friend and here we are:)

Why were we amused?

Because everyone knows (even our children) that the choice of beer isn’t a correct/incorrect kind of choice, but a preference. “Correct God” maybe, “Correct Answer” when you have claimed that 2+2=4, but not “Correct Beer”.

So then why was that phrasing chosen?

Taking note of how I have heard Nigerians use the word “Correct” it seems to be focussed less on a mathematical notion of rightness than on a general affirmation that something is good and praiseworthy. It’s not simply something that can be verified scientifically or a fact which is demonstrably true. And thus clothing which is smart might be described as “Correct Dress”. (I am often complemented by checkpoint soldiers/police on my wearing of “native dresses”, but that’s another story.)

In other words, “Correct” in this Nigerian English means something like “Best” in my own dialect and the praiseworthiness of the beer is just an assertion of the advertiser’s opinion. If in fact the choice of beer was a correct/incorrect matter, then really there would not have been so much need to advertise it; it would have been self-evident.







I think there may be a link with this post on the idea of a ‘correct text’ and biblical inerrancy, but I haven’t explored that yet.